Urban Decay
Brand Development / Packaging and Illustration

Urban Decay is a cosmetics brand known for its edgy, colorful makeup products. The brand is positioned and recognized for its innovative approach to color cosmetics and its commitment to cruelty-free products. Urban Decay's philosophy centers around self-expression, creativity, and individuality. Globally recognized as a leading brand, it has now been acquired by the beauty conglomerate and fortune 500 company L'Oréal.